For Gulf brands
AI commercials for Gulf brands.
I direct AI commercials for FMCG and consumer brands in the Gulf: concept, script and finished film, with Arabic and English versions when you need them. A single 30–60 second spot costs $1,500–$2,500 and takes 4–7 days.
I’m an in-house AI creative director for a major FMCG company in the Middle East, and I take outside projects with the same pipeline. Everything below has shipped.
What does an AI commercial cost for a Gulf brand?
These are my studio prices, the same ones I publish in my Gulf and MENA pricing guide. The exact price is fixed in writing after one short call.
| Package | Price range | What you get | Timeline |
|---|---|---|---|
| Spot | $1,500 – $2,500 | One cinematic 30–60s commercial + key visual | 4 – 7 days |
| Spot, bilingual (AR + EN) | $2,000 – $3,200 | The same spot in two full language versions, with adapted supers and VO | 6 – 9 days |
| Campaign | $3,000 – $4,500 | 3 videos + poster + social assets | 2 – 3 weeks |
| Ramadan campaign | $4,000 – $6,500 | Hero film + cutdowns + key visuals, planned around the season | 3 – 4 weeks (book earlier) |
| Retainer | $2,000 – $3,500 / month | 4 – 6 deliverables per month for one brand | Ongoing |
For comparison, a traditional 30-second TVC through a Dubai or Riyadh agency typically runs $30,000 to $150,000+ once crew, casting, permits and post-production are added.
Work you can watch
Festival Toffee · 30s
Mooo Greek Yogurt · 30s
Hit Wafers · 32s
Popel · 24s
The Mooo film went out as one organic post with no media spend: 37 shares, six times what the other films in that run got. On Festival Toffee the packs keep their original artwork in every shot; the AI never redraws them. More in the portfolio, including the Gulfood 2026 Dubai teaser.
What changes when the audience is in the Gulf?
- Arabic versions. A properly localised bilingual spot costs 25–40% more than one language. On-screen text is redesigned for right-to-left, not mirrored.
- Voice. Good Khaleeji or MSA voice talent adds about $200–$500 per version. For brand films I direct human VO or heavily supervised synthetic VO.
- Cultural direction. Wardrobe, gestures, family composition and food styling are decided before anything is generated. It is part of the creative direction fee.
- Ramadan. Book earlier, not pricier. Ramadan campaigns take 3–4 weeks in the table above.
How a project runs
- Write. Send the product, the goal and the deadline, by WhatsApp or the form. Within 24 hours you get an honest answer on whether it is a fit.
- Scope. One short call. The package, the exact price and the delivery date are fixed in writing the same day.
- Create. Concept, script and hooks come first. Production starts only after your approval.
FAQ
How much does an AI commercial cost in the Gulf?
A single 30–60 second AI commercial with a key visual costs $1,500–$2,500 and takes 4–7 days. A bilingual Arabic and English version costs $2,000–$3,200.
Who owns the videos?
You do. Full commercial usage rights transfer on final payment, and the AI platforms used and their licensing terms are documented per project, in writing.
What can AI production not do?
Real celebrity likeness, product macro shots beyond what your pack renders support, and claims your legal team has not cleared. Limits are flagged at concept stage, not after delivery.
How are our brand assets handled?
Assets stay in a private project workspace, are never used to train public models, and are deleted or archived on request after delivery.
Send the brief
Tell me the product, the market and the deadline. You get a reply within 24 hours.