About
AI creative director. Not a prompt guy.
Mohammad Nasravi. In-house AI Creative Director at a major FMCG brand. Cinematic commercials, delivered on real deadlines.
The short version
Practitioner. Not theorist.
I studied marketing and semiotics before I touched a generation model. That order matters. A commercial is an argument about meaning — the tools only render it.
MA from the University of London. Author of three books. The semiotics came first; the generation models came much later.
I work in-house at a major FMCG company. My films answer to media plans, shelf realities, and sales targets — not to a follower count. Everything on this site shipped to a real brand, on a real deadline, with a real budget.
What I don’t do: tool roundups, hype threads, demos that never leave the folder.
Workshops
I teach what I ship. Nothing else.
Half-day and full-day workshops for brand and agency teams: the actual production pipeline, the failure modes, and what to stop paying for. Built from delivered projects, updated only when my own process changes.
Working on something? Say so plainly.
A brief, a workshop, or a question. Reply within 24 hours.