Insights
Ideas on AI, creativity, and what sells.
Notes from inside the work — on AI creative direction, cultural storytelling, and building advertising that lands across markets.
Latest writing
Written after delivery. Not after a keynote.
01
How Much Does an AI Video Commercial Cost in 2026?
Real 2026 pricing for AI video commercials — from $1,500 spots to full campaigns — explained by an in-house AI creative director.
02
AI Video Ads vs Traditional Production: Real Cost & Time Breakdown
A 30-second commercial, line by line: $4,500–$50,000+ with a traditional shoot against $1,000–$10,000 with AI production.
03
Case Study: A Cinematic AI Ad for a Food Brand — With the Numbers Included
Inside a real cinematic AI ad for a food brand: 6 days, 63 takes, 71% rejected, under a fifth of the agency quote.
04
AI Video Ad Pricing for Gulf & MENA Brands: What to Budget in 2026
What AI video ads really cost for Gulf & MENA brands in 2026 — bilingual spots, Ramadan campaigns, honest numbers.
05
10 AI Ad Examples That Actually Worked (2026)
Ten AI ad examples judged by one test: did they do a brand’s job? What sold product, and what just went viral.
06
Why the Best AI Ads Start with Mythology, Not Prompts
As production gets effortless, the real edge moves to meaning — mythology, semiotics and cultural fluency.
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