Before you send a prompt, imagine handing it to a talented colleague who started this morning and knows nothing about your brand. If they would need to ask questions, so does the model.
Make the pack shot more premium.
Make the pack shot more premium: darker background, one hard key light from the left, the pack at a slight angle so the logo reads, and no props — our category leader uses fruit and we want to look different.
The prompt
Copy-ready prompt
Before answering, list the questions a new colleague would need answered to do this task well. Then answer them yourself from the information below, and mark any you cannot answer as [MISSING]. Task: [THE TASK] What I know: [EVERYTHING YOU WOULD TELL A NEW COLLEAGUE] Only after that, do the task.
Why it works
Anthropic calls this its “golden rule”: show your prompt to a colleague with minimal context and ask them to follow it — “if they’d be confused, Claude will be too.” The guide describes the model as “a brilliant but new employee who lacks context on your norms and workflows.”
Use it for
Image and video prompts especially: most vague creative prompts fail on exactly the details a new colleague would ask about — light, angle, what to leave out.
Sources
- Anthropic — Claude prompting best practices — platform.claude.com (accessed 28 Sep 2026)
More tricks and templates in the Prompt Lab. Want this applied to your brand’s brief? Start a project.