AI Creative Insights
Field notes on AI creative direction for FMCG brands: what works in production, what the tools still get wrong, and how budgets and timelines actually change.
AI for Brands: What Changed This Week, 7 Oct
The ad platforms now make your variants, and the new edit tools lock the logo but not the pack. What it changes for an…
How to Review AI Ad Work When You’ve Never Made Any
You have to approve an AI-made ad and you have never made one. Look at five things, in this order — and know which…
AI for Brands: What Changed This Week, 29 Sep
AI production became something you can buy off the shelf this week — and brand teams say quality is slipping. What it changes for…
AI Video Ad Pricing for Gulf & MENA Brands: What to Budget in 2026
What AI video ads really cost for Gulf & MENA brands in 2026 — bilingual spots, Ramadan campaigns, honest numbers from a working creative…
AI Advertising Examples: 12 Ads Graded on Results, Plus 4 of Mine
Twelve AI ads with results you can check, from Cadbury to McDonald’s, graded on what they did for the brand, plus the numbers from…
Case Study: Campaign Key Visuals with AI — Before and After, With Numbers
A real before/after case study of AI campaign key visuals in FMCG: timeline, cost vs photoshoot, and 18 adaptations from one master. See the…
AI for Brands — What Changed This Week, 20 Sep
Three things happened this week that change what you can put in a brief. One of them has a deadline of Wednesday. Sora’s API…
The Semiotics of AI Advertising: Why Meaning Beats Style
AI ads drift toward beautiful nothing. How a working FMCG creative director uses semiotics — signs, not styles — to make AI ads mean…
Hiring an AI Ad Studio vs Freelancer vs Agency: A Decision Guide for 2026
Studio, freelancer, or agency for your AI video ad? Real 2026 prices, timelines, and failure modes from an in-house FMCG creative director. Compare.
Brand Consistency in AI Video: The Problem Nobody Talks About
Why AI video quietly breaks brand consistency — and the reference-set system an in-house FMCG creative director uses to stop it. See the checklist.
