Project overview
Albina Tea Time Éclair — AI Product Commercial is a 15-second vertical CGI food commercial created for Shirin Asal, one of the region’s largest FMCG food groups. The film introduces the Albina Tea Time Éclair — a chocolate-topped dessert pastry filled with hazelnut cream — as the perfect companion to afternoon tea, in a playful, beat-synced Instagram Reels format.
Creative direction
The concept turns a simple product demo into an appetizing piece of storytelling: a glossy éclair springs to life on a pastel tea table, gets coated in a slow-motion wave of molten dark chocolate, splits open to reveal a swirl of hazelnut cream, and lands as a hero packshot beside a steaming cup of tea. Every beat — from the punch-zoom opening to the comic hazelnut “plop” — was scripted and directed for thumb-stopping energy on Meta and TikTok.
The entire commercial was produced end-to-end with an AI filmmaking pipeline: creative concept, shot-by-shot script, prompt engineering, brand-accurate packaging control, cinematic lighting and sound design — delivered in days, at a fraction of traditional CGI production cost.
Deliverables
- 15s vertical (9:16) AI-generated product commercial for Instagram Reels & TikTok
- Creative concept, script and beat-synced shot design
- Brand-accurate packaging integration and final hero packshot
- Full sound design: whooshes, chocolate pour, crunches, upbeat track
Services: AI Creative Direction · AI Filmmaking · CGI Food Commercial · Prompt Engineering · FMCG Advertising
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