Project overview
Albina Tea Time Éclair — AI Product Commercial is a 15-second vertical CGI food commercial created for Shirin Asal, one of the region’s largest FMCG food groups. The film introduces the Albina Tea Time Éclair — a chocolate-topped dessert pastry filled with hazelnut cream — as the thing you reach for with afternoon tea, in a playful Reels cut that hits every beat of the music.
Creative direction
The concept takes a plain product demo and gives it a story you can almost taste: a glossy éclair springs to life on a pastel tea table, gets coated in a slow-motion wave of molten dark chocolate, splits open to reveal a swirl of hazelnut cream, and lands as a hero packshot beside a steaming cup of tea. Every beat — from the punch-zoom opening to the comic hazelnut “plop” — was scripted and directed to stop a scrolling thumb on Meta and TikTok.
The whole commercial was made with AI tools, start to finish: the concept, a shot-by-shot script, the prompts, control of the real packaging, cinematic lighting and sound design. It was delivered in days, for a fraction of what a traditional CGI production costs.
Deliverables
- 15s vertical (9:16) AI-generated product commercial for Instagram Reels & TikTok
- Creative concept, script and beat-synced shot design
- Brand-accurate packaging integration and final hero packshot
- Full sound design: whooshes, chocolate pour, crunches, upbeat track
Services: AI Creative Direction · AI Filmmaking · CGI Food Commercial · Prompt Engineering · FMCG Advertising
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