A taste that carries a whole city.
Cinematic AI content for Shirin Asal, a heritage brand born in Tabriz.
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The challenge
Take a beloved heritage brand and make it feel cinematic, premium, and impossible to scroll past in a crowded feed. The difficulty with heritage is that familiarity works against you: people already know the product, so they stop seeing it.
The idea
I built the concept around place and memory — the taste of Tabriz as an identity, not a flavour. That shift is the whole film. A flavour is a product attribute you can compare. A city is something you belong to, and belonging is not comparable.
What I did
Produced it as cinematic AI content, engineered to stop the scroll and pull the viewer into the feeling before the product ever appears. The order matters: feeling first, product second. Reverse it and you have an advertisement people skip.
The result
A premium brand film that turns a familiar product into an experience.
Approach: AI Creative Direction · Semiotics · Brand Film
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