One wafer, one family, one big laugh.
A Pixar-style animated commercial made entirely with AI. Two kids sneak toward the snack shelf, a dad catches them, and the “hush” turns into the warmest moment of the day.
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The challenge
A wafer is the most interchangeable thing on the shelf. Same crunch, same cream, same price band, same “kids love it” claim on every pack. I set myself a brief no client had written yet: make a wafer feel like it belongs to this family, not to the category.
The idea
Every family has a snack that is officially forbidden and unofficially shared. The film is built on that one sign: the finger on the lips. Two kids creep toward the shelf, hushing each other. Dad appears. For half a second it is a crime scene. Then he laughs, and the “hush” changes owner — now it is the three of them keeping the secret from Mum. The wafer stops being contraband and becomes a pact.
That is why the register is Pixar and not photoreal. Big eyes, soft light, a kitchen that glows. The style says this is a memory, not an advert — and memories are what people buy back at the checkout.
What I did
Concept, script, character design, animation, cinematic lighting and edit — every frame generated and directed with AI tools, no shoot, no render farm. The two flavours on the pack, orange and banana, drive the colour script: warm orange for the sneak, cool green for the reveal.
The result
A thirty-two-second film that gives a commodity a family. It is an independent concept piece, not an official brand production — made to show that a film built with AI tools can carry emotion and brand tone at commercial quality, not just pretty frames.
Approach: AI Creative Direction · Semiotics · Pixar-style animation
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