A brand story built on myth, not just visuals
On the surface, this is a short film made with AI. Look closer and it carries the trace of one of humanity’s oldest stories — the myth of Adam and Eve in the Garden of Eden. For this Shirin Asal concept I worked as an AI Creative Director from a mythological and semiotic point of view, not just a visual one.
Every element is a sign
In a story like this, nothing on screen is accidental. The garden stands for an ideal, innocent world. The blossoms mean life, purity and beginning, and here they are the brand’s own biscuits, hanging like fruit from the tree. The two children are the first human relationship — the first choice, and the first discovery of the world.
That difference — between generating content and authoring a narrative — is the whole point. AI can produce an image, a video or an animation in minutes. What it still cannot generate automatically is meaning. Meaning comes from understanding myth, semiotics, culture and the human psyche.
The question behind every frame
When I design a project, before I think about the tool, I ask: “What myth is this image meant to awaken in the audience’s mind?” I don’t think better prompts are the edge in advertising. Turning a myth into a brand’s visual identity is — with AI as the instrument of the story, not its author.
Approach: AI Creative Direction · Brand Storytelling · Semiotics & Mythology · Generative AI · Creative Strategy
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