cici — Every Big Dream Starts Small

Anime-style mother and son walking to school past a bus, cici layer cake film for Shirin Asal

Written by Mohammad Nasravi inنوشته شده توسط محمد نصراوی در

CLIENTShirin Asal
FORMAT45s Vertical Film
STYLEAnime-style animation
ROLEConcept, script, characters, locations, music

Every big dream starts with a small beginning.

An astronaut looks down at Iran from orbit — and remembers the boy he was: a crayon rocket on the bedroom wall, a cici cake packed into his school bag by his mother, a cake shared on a school bench.

A vertical anime-style film for cici layer cakes by Shirin Asal: an astronaut in orbit remembers the small school-day ritual where his dream began.

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The idea

Snack films usually live in the moment of eating. This one lives in memory: the cake is a small, repeated ritual of childhood, and the film connects it to where that child ends up. The product is not the hero — it is the constant.

The end line: «Every big dream starts with a small beginning.»

The craft

The anime-style look gives the film the softness of a remembered childhood, and the story is bookended in space so the scale of the dream is felt before the first school scene. It follows the summer campaign for the same brand.

Approach: Anime-style AI animation · Memory-led storytelling · Vertical-first framing

Want a vertical film like this for your FMCG brand, made with AI and delivered on a real deadline? Start a project.

خبرهای هوش مصنوعی را در تلگرام دنبال کنخلاصهٔ خبرها و برداشتِ من از کارِ واقعی، در کانالِ Nasravi.com در تلگرام.
عضویت در کانال تلگرام

Written by Mohammad Nasravi — AI creative director, in-house at a major FMCG group. Four years putting AI-made commercials past real brand teams, including Shirin Asal campaigns for Gulfood 2026 and Canton Fair 2025. More about the work · Start a project نوشتهٔ محمد نصراوی — کارگردان خلاق هوش مصنوعی، درون یک گروه بزرگ FMCG. چهار سال است کارِ ساخته‌شده با هوش مصنوعی را از فیلتر تیم‌های برند رد می‌کند؛ از جمله کمپین‌های شیرین عسل برای گلفود ۲۰۲۶ و کانتون فر ۲۰۲۵. دربارهٔ کارها · شروع پروژه بقلم محمد نصراوي — مدير إبداعي للذكاء الاصطناعي من داخل مجموعة FMCG كبرى. أربع سنوات من تمرير إعلانات مصنوعة بالذكاء الاصطناعي عبر فرق علامات حقيقية، منها حملات Shirin Asal في جلفود 2026 ومعرض كانتون 2025. المزيد عن العمل · ابدأ مشروعك