One bite, another world.
A vertical commercial for Tiny, Shirin Asal’s vanilla cake with hazelnut cocoa cream. It starts in a real kitchen with a real pack — and the first bite opens a door into an animated chocolate-hazelnut world.
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The challenge
A small cake in a two-pack has about three seconds to earn a scroll-stop. The category answer is a glossy product shot and a cream drip in slow motion — which every brand on the shelf already owns. Tiny needed a reason to be watched, not just seen.
The idea
Take the promise literally. If a bite is good enough, it takes you somewhere. So the film is built on one cut: the real world on one side, an animated world of chocolate and hazelnut on the other, and the bite is the door between them.
That structure does the selling without a single claim. Nobody says the cream is rich — the world on the other side of the bite is the cream. The line “one bite, another world” is the whole film in four words, which is what makes it repeatable on a pack, a poster or a shelf-talker.
What I did
Concept, script, art direction, AI production, sound and edit. The hardest part was the crossing: the live-action side and the animated side had to share lighting direction and colour temperature, or the cut reads as two different films instead of one journey. Packaging was held photoreal throughout — the pack is the one thing a viewer has to recognise on the shelf.
The result
A forty-one second vertical film, built for Shorts and Reels rather than cut down from a horizontal edit — framed 9:16 from the first frame, so nothing important lives outside the safe area.
Approach: AI Creative Direction · Live-action to animation transition · Vertical-first framing
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