Not just a snack. A lifestyle.
A night ride through Tehran for POFAN BBQ puffs by Shirin Asal. A tiger in a leather jacket fires up the grill, grabs a pack and takes his motorbike past the Milad Tower, over a POFAN ramp and down a neon-lit street.
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The idea
Puffed snacks usually sell to kids with bright colours and cartoon energy. POFAN goes the other way: a character with swagger, a city at night and a motorbike — a snack positioned as an attitude a teenager would want to be seen with.
The end line says it plainly: “Bold crunch. Bigger attitude.”
The craft
Tehran is the set, not a backdrop: the Milad Tower returns across the ride so the city is recognisable in every beat. The BBQ flavour opens the film as real fire on a grill before the pack ever appears, so the taste is established before the logo.
Approach: Character-led branding · Local landmark storytelling · Vertical-first framing
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