One reel, the whole range: eight categories in fifty seconds.
A 50-second vertical reel for Shirin Asal’s social media. It opens on the logo over a wall of packs with the line «Iran’s leading confectionery group, since 1990», then walks through the product range one category at a time.
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The idea
A group this size is hard to show in one post, so the reel works like a catalogue you can scroll in under a minute. Eight categories are numbered 01 to 08: bakery, confectionery, snacks and crackers, beverages, dairy and ice cream, family foods, dried goods with protein and fruit, and raw materials and packaging.
Each category gets its own colour, a brand key visual at the top and product tiles that flip into place. At the end the tiles fly together into one line, «One group. Every shelf.», which breaks into red shards and resolves on the logo with «A story of sweetness since 1990».
The craft
I made every part of it: the idea and structure, the layout and type, the product images, the motion, the music and the edit. The product images were generated with AI, and the music was made with AI as well.
The motion was built in code rather than in a timeline app. All eight categories share one grid, one timing and one tile movement, so the eight sections read as a single system.
Approach: AI product imagery · Motion graphics built in code · AI music · Vertical-first, one category per beat
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